No one can know—and do—it all. And if you’re in business, then you know that there are a lot of moving parts that all have to be managed. Websites, social media, email managers, online business tools, file storage…the list goes on.
And here’s where many new (and even some established) business owners fall down. They try to do everything. Need a new website? They build it. They spend time learning it all and trying to do it all themselves.
While there’s much to be said for self-sufficiency, there comes a point where you simply have to decide which tasks are giving you the best results. Do what you’re good at, and let others handle the rest.
And here’s why. You’re wasting valuable time and energy trying to do it all yourself. Evaluating the time you spend on these tasks each day will help you very quickly discover that paying someone to update your website, load your social media content, manage your email or organise your data (for example) is a worthwhile investment.
That’s not to say that you shouldn’t know anything about the techy stuff that runs your business. You absolutely should. It’s nearly impossible to outsource work if you don’t have some idea of the work that needs to be done.
What this means is, you need to have an overview. You need to know where you’re going and have a basic idea of the steps that will get you there. You need to know that these things are possible, but you don’t necessarily need to know how to do them. For example, if you’re using MailChimp, and you want to send an email campaign then all you need to know is that it can be done. You don’t have to understand the mechanics behind it or be able to set it up yourself.
That’s what your VA is for.
And if you’re really thinking ahead then you’ll also have your VA document the steps he/she is using to complete these tasks. As part of his/her job, he/she should be helping to build your operations manual. That will make it easier for everyone on the team to get more done in less time, which in turn will save you money.
So learn only what you must know to do your job and hand the rest to someone who can do it faster and better. Then you can spend your time doing what matters most, growing your business.